The Power Tool called “YOU” by Harish Bijoor

Imagine a world where the celebratory economy has vanished, replaced by a “fear economy” where your networking is not working, and you are confined to the four walls of your home. In this digital landscape, a legendary branding guru, Harish Bijoor, appears on your screen—not with a boring PowerPoint, but with a physical razor.

Attached to the blade is a simple note that reads: “The Power Tool Called YOU”. This is his “razor prompt,” a unique way to cut through the digital noise and remind you that in a world of inanimate products, the most powerful brand is the living, breathing professional staring back from the mirror.

An Excerpt from the Masterclass: The “Maya” of You

“I was in Germany some time ago, and someone asked me… ‘Professor Bijoor, can you define a brand using an Indian Sanskrit word?’ …I said, ‘The brand is Maya.’ The brand is Maya. It is here, and it is not here. The brand is not a physicality; it is a metaphysicality. What is Maya? Maya exists differentially in different people’s sets. One brand, different thoughts in different people’s heads.”

The Story: Why This Video is Your Professional Survival Guide

For years, Harish Bijoor shunned personal branding, viewing it as a “crass tool” meant for toothpastes and shoes, not for people. But after seeing a decade of professionals making fatal errors in their careers, he realized that personal branding is not about wearing a mask; it is about integrity.

In this session, he takes you on a journey through the “Kovit Kal” (the COVID period), explaining how the old rules of “going out to conquer the world” have flipped—now, the oyster is your world, and your home is the center of your universe. He reveals why:

• Perception is more important than the truth: Whether you like it or not, people have already branded you in their minds.
• The Spouse Test: He challenges you to go to the person who knows you best—your spouse—and ask them to define your brand in one sentence. The answer might shock you.
• The 100-80 Rule: Why you should work at 100% but only talk at 80%. This “under-promising” ensures that when you deliver, you provide a “+20” surprise that solidifies your reputation as a “lovable devil” or a trusted leader.

Why You Should Watch

This isn’t just another webinar; it’s a masterclass in Digitalism, the new “religion” of our era. If you are a technology leader who has focused solely on operational excellence while ignoring your personal identity in the marketplace, you are missing the most important tool in your kit.

Bijoor will teach you how to move from being a “wolf in sheep’s clothing” to being a “wolf in wolf’s clothing”—a person of unshakable integrity who is recognised, recalled, and respected.

Are you ready to wield the power tool called YOU? Watch the full video to discover how to build a brand that lives in the minds of others as a “powerful magnet” of success.